If you’re an ambitious wellness solopreneur who’s ready to break out big WITHOUT relying on sleazy bro marketing...
It’s Time to Dominate Your Marketing, Streamline Your Systems, and Elevate Your Soul With The
BUSINESS BALANCE PLAYBOOK!
Banish the Fear of Putting Yourself Out There, Ditch the Digital Marketing Overwhelm, Align Your Messaging With Your Ethics and Vibe...
AND FINALLY SCALE PAST $5K MONTHS!
You're tired of this sounding familiar:
You're a force to be reckoned with when you’re in your zone of service ... a savvy, skilled wellness solopreneur who's tasted success and knows the ins and outs of running a business.
But behind the facade of your (deserved!) achievement so far lies a deeper truth... You’re still struggling to elevate your brand, reach your audience, and stand out in a crowded market.
As someone with an established healing practice, you've poured your heart and soul into your work, only to find yourself hitting a wall when it comes to marketing.
The pressure to excel in your business while juggling the demands of everyday life weighs heavily on your shoulders, leaving you feeling overwhelmed and stuck – and a bit like a hypocrite!
Enter my signature BUSINESS BALANCE PLAYBOOK...
a customized program designed to help you conquer the dual challenges of marketing and self-care with finesse.
We’ll go from identifying your most compelling content strategies to prioritizing your own well-being. This playbook offers a comprehensive solution tailored to the unique needs of ambitious female solopreneurs – like you and me!
Your 30s, 40s, and beyond aren’t supposed to be about self-doubt and exhaustion – but rather, about stepping into your truth, and reclaiming your freedom, time, energy, and sanity!
How many of these ring true RIGHT NOW?
You’re Struggling To Market Your Wellness Business!
Despite your expertise and passion, marketing feels like an uphill battle.
Are you missing out on opportunities to grow your brand – but you have no idea where to even find those opportunities?
You’re Overwhelmed by Business Demands and Personal Needs!
The attempt to balancing work and well-being is taking its toll.
Is self-imposed pressure to excel leaving you feeling drained and depleted?
You’re Stuck in a Cycle of Frustration and Burnout!
Your efforts to succeed seem lately to lead only to exhaustion.
Are you yearning for a breakthrough but unsure where to turn?
Your Growth Has Plateaued Due to Scattershot Marketing!
Your business is at a standstill, and your marketing strategies aren't yielding results.
Is your service to the world failing to make the impact it deserves?
You’re SICK of Fluffy “Manifesting” and “Coaching” Programs!
Enough about being told to just visualize success.
Do you need someone to get into the nitty-gritty of how to show up in marketing, when, why, and what buttons to push…
WITHOUT sending thirsty DMs or wasting money on ads that go nowhere?
If you're nodding along...
IT'S TIME TO TAKE ACTION.
Hey there --
I'm Arielle... or you can call me by my spiritual name, Radha dasi, since my practice informs everything I do!
I HATE FLUFF AND BS, AND SO DO YOU.
So let’s cut to the chase about
why I’m uniquely poised to help you reach your wellness business marketing goals...
and overall wellness and sanity in your solopreneur journey!
For the last six years, I’m not afraid to say
I’ve been the powerhouse behind the scenes for US marketing at Manchester City Football Club
, where I've orchestrated groundbreaking digital and social media strategies that have captivated audiences worldwide.
As a driving force behind the club's dominance in the digital sphere in North America – it’s now the most-followed Premier League club on Instagram in the US
– I've honed my expertise in storytelling and marketing in an unforgiving industry that…
Let’s be real, also isn’t always the kindest to women!
It takes some determination to hang in there and thrive.
But I’m also just like you: a healer by vocation, an E-RYT-200, RYT-500 yoga teacher, as well as a pilates instructor and personal trainer.
A few years back I, too, ventured into the world of wellness entrepreneurship, founding
my online business, Halftime Yoga, taking it to six figures in revenue my first year of business.
This wasn't just a stroke of luck or the result of years of “influencing.”
I had a following online only in the low thousands.
But I made it through methodical, dogged effort that I achieved with the right PLAN and the right SUPPORT.
Yet along the way, I kept looking for more specific support around branding and digital strategies, and
kept running into more scammer coaches who wanted to part me from thousands for the equivalent of a motivational speech.
I wasted THOUSANDS on people who promised “just this one trick” would make everything feel “effortless.”
I don’t want you to make the same mistake!
I couldn’t find what I was looking for – a road map to a full content strategy, with the latest updated trends, techniques, and ideas along the way.
So I made it -- for myself, and others like us. Welcome.
If you’re ready for concrete advice and action to take control of your marketing story, so that you can take back control of your life, here’s what we’ll work on through my
BUSINESS BALANCE PLAYBOOK:
FINALLY stand out in the crowded wellness market and MAKE MORE MONEY with your compelling brand story.
You have a story and a gift that’s unique, and will help you stand out and attract more of your soul clients.
We’ll dive deep into what defines you as a healer, your story, your clientele, your voice… so you don’t try to appeal to everyone and wind up appealing to no one.
Follow a digital marketing plan for abundance – WITHOUT endless scrolling and stupid dancing.
I know you didn’t become a healer to hang out online all day chasing trends. We’ll help you decide the MOST effective places you need to be – whether it’s social media, e-mail, blogging, running ads, and many more possibilities…
And then we’ll make a plan on HOW to execute that in the most effective way, from point A to posting, for your time and needs… so you can CHILL when you’re off and not waste time chasing trends!
Free up your time with streamlined systems – so you can practice what you preach.
Once you’ve conquered your content strategy and started to automate your marketing flow, we'll design systems for your business and life so you can turn off when it’s time to turn off.
This will let you FINALLY take back your own self-care and healing practices!
Stay rock-solid with a sustainable spiritual and physical health practice.
Even the best guides need their own guides to banish burnout and overwhelm.
Whether you’ve already established a spiritual and physical health routine and fallen off – or need help starting on one from scratch…
We’ll find sustainable practices that help you feel energized and rock-solid to face your business – and the rest that matters in your life.
Here's what WON'T HAPPEN if we work together:
*I’m not going to give you obvious fluff advice on “making a course” or “coaching coaches to coach coaches.”
We don’t do pyramid schemes here. We’ll talk about concrete strategies and techniques to communicate with more of the people you want to directly help.
I’m not going to make empty promises – it’s up to you to also put in the work on the front end.
Other fly-by-night coaches might promise a magical income level… Which, sure, can happen if you go on to promise other people that magical income level, and make your money on continuing to sell that dream like a house of cards.
What I CAN promise if we work together is that you’ll get crystal-clear on differentiating your business so you STAND OUT and attract the people with whom you REALLY want to work…
with rock-solid content and digital marketing strategies so you don’t waste time and can pivot when you need to…
and a plan to keep your mind and body running smoothly…
…and IF you work all of this to your best effort, that means more INCOME and ABUNDANCE.
Here's Exactly What's Included in the
BUSINESS BALANCE PLAYBOOK...
Choose from THREE TIERS OF SUPPORT, all based on my signature three-step framework of STORYTELLING, SYSTEMS, and SADHANA...
Do It (Mostly) Yourself...
A go-at-your-pace option with plenty of support!
Empower yourself with the tools and resources to take control of your marketing efforts and elevate your storytelling skills.
ONE-ON-ONE SUPPORT UPON ENROLLMENT:
ONE-HOUR ONBOARDING DEEP DIVE:
A comprehensive onboarding session to dive deep into understanding your story, business goals, and unique challenges.
This session will lay the foundation for crafting a strategy tailored to your needs.
WRITTEN INITIAL STRATEGY AUDIT:
Based on your onboarding deep-dive and further Q&A, I’ll provide an initial written audit of your current marketing strategy, systems, and content to identify areas to improve and optimize.
This includes direct next steps for developing a tailored action plan.
30-MINUTE KICKOFF WELCOME SESSION:
We’ll discuss where you are with self-care and holistic well-being, and its importance in your entrepreneurial and service journey.
You’ll leave with personalized recommendations and resources in my Halftime Yoga membership area to follow suggestions on spiritual practices, yoga practices, strength training, recovery work, and more.
LIVE COACHING RESOURCES THROUGHOUT YOUR ENROLLMENT:
One hour of weekly group coaching, including guest speakers, on digital marketing, storytelling, and sales success, with rotating monthly themes
Access to weekly office hours with hot-seat live-coaching for individual questions
ON-DEMAND RESOURCES:
STORYTELLING:
A plug-and-play monthly content calendar with suggestions on how to use it for your business and niche
Weekly drop of social media content trends/themes and how to best utilize them
E-mail marketing and newsletter templates and strategy, with fill-in-the-blank options to plug in to your business
Basic business web site content how-tos (and how to determine whether you need a web site or not... and if so, what kind!)
SYSTEMS:
D.I.Y. worksheets and planners for time management, project tracking, and other business systems
SADHANA:
Community forum for feedback from members and me
Access to all Halftime Yoga meditation, yoga, and fitness programming and content
MONTHLY INVESTMENT: $1000
NO MINIMUM ENROLLMENT LENGTH; CANCEL AT ANY TIME
Done WITH You...
We roll up our sleeves together -- the whole time!
Receive personalized coaching and support to refine your marketing strategies and implement advanced tactics, with expert support!
INCLUDES ALL OF THE BENEFITS OF BRONZE LEVEL, INCLUDING ONE-ON-ONE SUPPORT SESSIONS UPON ENROLLMENT...
PLUS!
ONGOING, ONE-ON-ONE CONTENT AND STRATEGY AUDITS:
Two monthly, one-hour personalized sessions for in-depth content and strategy audits
Weekly e-mail support offering expert guidance and edits to refine your content and strategies
PERSONALIZED SOCIAL MEDIA ACTION PLAN:
Customized weekly social media action plan with prompts, content suggestions, and aesthetic guidance.
Weekly major action tips for optimizing your social media presence and increasing engagement
WEEKLY NEWSLETTER OR WEB CONTENT SUPPORT:
Weekly newsletter or blog copy (based on client-supplied content and personalized plan), with suggested follow-up ideas for segmentation
MONTHLY INVESTMENT: $2000
NO MINIMUM ENROLLMENT LENGTH; CANCEL AT ANY TIME
Done FOR YOU!
We FULLY execute your digital marketing needs.
My most VIP, turnkey solution. Sit back and let us implement both your strategy and content, while you enjoy a rock-solid sadhana!
INCLUDES ALL OF THE BENEFITS OF BRONZE AND SILVER LEVELS...
PLUS!
Weekly, one-o-one, one-hour content and strategy audits/edits
Twice weekly in-depth email support (up to one hour each of re-writing, editing, etc.), and additional business coaching as needed
3x social media posts weekly on two platforms of choice (up to 2x video, one static or carousel) – INQUIRE IF YOU NEED MORE!
Weekly engagement services and community management
Weekly newsletter email copy + two basic follow-up e-mail sequences
Sales page copy and basic funnel automation implementation
Web site copy and set-up
Other digital marketing content and workflows set up as needed
SCHEDULE A FREE CONSULTATION CALL FOR GOLD-LEVEL, DONE-FOR-YOU SERVICES!
Ready to Kick-Start Your Transformation with the BUSINESS BALANCE PLAYBOOK?
Let's get you into the game... BEFORE MY ROSTER SLOTS FILL!
You’re thinking about what’s possible, and you’re just a step away from truly transforming your game — both in business and in life.
And my thing, as your coach, is I truly believe in giving each of my clients the personalized attention they need to really shine.
That’s why I only work in-depth with a select few who are ready to commit and make real changes.
So if you’re ready to elevate your wellness business beyond the sidelines and into the spotlight where it belongs…
We'll go one-on-one in this free intro chat and dive deep into your goals, challenges, and the game plan that will best suit your needs.
BUT ACT QUICKLY...
I'm all about keeping the Halftime Yoga Media team lean and focused — space in my client roster is limited!
Lock in your spot before they close again!
Frequently Asked Questions
“IS THIS REALLY DIFFERENT FROM OTHER WELLNESS MARKETING PROGRAMS?"
Unlike generic programs that leave you to figure things out on your own, the Business Balance Playbook is tailored specifically to wellness solopreneurs like you and me.
We’ll focus on concrete strategies, not just motivational speeches.
You’ll get a blend of personalized digital marketing advice, system automation, and wellness practices so you’re not just surviving in your business, but enjoying the process and thriving.
“WHAT IF I'M NEW TO DIGITAL MARKETING? I KNOW THIS IS IMPORTANT, BUT WHAT IF I AM NOT SUPER TECHNICALLY SAVVY?"
No worries! I designed the Business Balance Playbook to meet you where you are.
I’ve taken tons of care to make sure my materials are accessible, regardless of your tech background.
Both the on-demand lessons and resources playbook and live sessions break down complex concepts into understandable, actionable items.
Plus, through my community, live office hours, and various personalized support options, I’m here to troubleshoot any specifics with which you may need help.
"WHAT IF I DON'T HAVE ENOUGH TIME TO DEAL WITH ALL OF THIS?"
Marketing is an essential part of business.
A better question to ask yourself is: Can you afford to totally ignore it?
My gold level of service takes all of the guesswork out of this with a total, DONE-FOR-YOU solution.
But even if you choose the silver or bronze tiers, you’ll still get plenty of support and guidance. I’ve designed the Business Balance Playbook with a busy schedule in mind.
My original online wellness business, Halftime Yoga, was all about fitting in yoga and wellness into bite-sized chunks of the day.
That philosophy carries on into my offerings with Halftime Yoga Media.
Each part of the program, from self-paced lessons to streamlined system setups, is about maximizing efficiency.
We’ll figure out the least you can do, for the most impact, in the time you have. Plus, we’ll set up systems that save you time in the long run!
“WILL I RECEIVE ENOUGH SUPPORT?"
YES!
At each tier of service, you’re guaranteed the option of some personalized support tailored to your needs.
From live coaching calls and hot-seat sessions to one-on-one strategy audits, I’ve got your back.
Add in the community of your fellow doers, and you never have to feel like you’re going it alone.
“IS THIS WORTH THE INVESTMENT?"
My clients often see a return on investment not just in increased income, but in reclaimed time, reduced stress, and greater business clarity.
How much is it worth it to you to secure both your business’ future AND your personal well-being?
My Rock-Solid, "You've Got This" Guarantee
Through my years with Halftime Yoga, and now Halftime Yoga Media, I’ve been all about REAL results and genuine transformation.
That's why I’m backing up my BUSINESS BALANCE PLAYBOOK with a straightforward, no-fluff guarantee.
30-Day "Love It or Leave It" Refund Policy
Not feeling it? No problem.
If, in the first month, you show up for three live sessions, and complete four lesson modules with worksheets… and the Business Balance Playbook still doesn’t resonate with you, I’ll give you a full refund—no hoops, no hassles.
I want you to dive in with confidence and zero pressure.
My Further Success Pledge to You
I’m in your corner. If, after three months, you're knocking out the playbook tasks and still not feeling like you have a solid strategy for storytelling, systems, and sadhana in your business…
I’ll continue to work with you at your tier of coaching, for free, until you do.
With this double guarantee, you're fully covered:
Test-drive the Business Balance Playbook with total peace of mind.
Get dedicated support until you see the results we promised.
You ready to jump in with both feet?
You may not even know what’s possible yet. LET’S DO THIS!